UBLO : Progress

LOGO DESIGN: (B&W and Color Variation)



Business Card Design:



WEBSITE:
'About' Page


Product Page:


Detailed Product Info Page:


Sample Pop-up window (Product Information)

UBLO LOGO / LOGOTYPE designs

And a couple more variations...



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UPDATED: Revised logo designs -





First attempt at UBLO logo designs:





Any feedback would be much appreciated. (in regards to prefered fonts/color schemes/ logos)

Assessment 2 - Timetable & Quote

Time Management Plan


Quote

Assessment 2 - Response to Brief & Design Audit

Brief Reiteration:

Rohan Nicol is an industrial designer currently living in Wagga Wagga, NSW and currently spends his time teaching at Charles Sturt University where he continues his research that follows these interests. As an industrial designer he works within the fields of jewellery deign and metal-smithing. He feels that ‘the best designers are often drawn to Europe where the mix of manufacturing expertise and market demand enable innovative ideas to be realised,’ he also doesn’t discount the manufacturing revolution currently occurring in China. Regardless of location, Rohan feels that Industrial designers from anywhere should be open to the opportunities.


Rohan is currently researching models of successful practices and businesses, and within theses studies attempting to discern how the broader regional Riverina community in NSW might benefit from their application and the role they could possibly play in these cultural and creative economies. While he doesn’t discount the opportunities arising overseas, greatly enhanced by new communication technologies, he notes that there are many potential opportunities for industrial designers to induce some comprehensive and creative collaborations.


One of the hurdles faced by Rohan is that his work currently pertaining to a range of hand-made prototypes will eventually lend themselves to production elsewhere. Communication over distance is a significant factor, and due to the nature of the work itself production could lead as far away as Asia. His current designs which were featured in Volume at metalab, are all associated to the premise of a personal tote-bag. His rage featured protoype bags variously titled Tote-bag, Ladysbag, Manbag, Nightporter, Press-Bag and a spectacle-case, Shades Shield, which was conceived explicitly with ‘profuctability’ in mind. These concepts and been created using hard-gormed anodised aluminum or spun aluminum, and certain pieces have press molded, carved and formed polymer resin components. Some cases he has even been required to create the tooling in order to develop these pieces, but for others he has been able to outsource this task.


Rohan has, for a considerable period of time been using a digital modelling program that has significantly influenced and changed his practice. ‘It means that things which I used to make by hand by carving soft plastic and aluminium to try them out, I can now do in the computer and then have them formed by rapid prototyping.’

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Good market response starts with good design. Design can be used to increase and improve communication, create an atmosphere, create impact, increase profits or continue brand building.

First impressions matter therefore it is necessary that your great idea is supported by great graphic design, whether it is through the development of your corporate identity with the creation of a logo, corporate stationary and other marketing material. Your designer will provide assistance in developing a branding strategy that is distinct, reflects the product’s values and your customers’ image. It is important that throughout idea development process the value of your idea is recognised and represented.

My mission is to help Rohan Nicol capture and enhance their own unique branding concepts.

Assessment 2 - Research

RESEARCH : Industrial Designers


RESEARCH : In House Product Line


RESEARCH : Miscellaneous

Week 5 : Professional design Collection

Logotype for Teenage Fashion Store:

EXERCISE 5 - Doll Shop Identity

Doll Shop Flyer:

Week 4 : Professional Design Collection

Search out logos that contain:

A Slogan -

An Image -


A Mascot -

EXERCISE 4 - Jewellery Shop Identity

Yellow Pages Ad & Sign:



Letterhead:

EXERCISE 3: Myer Business Card & Letterhead

Business card:

Week 3: Professional design collection

Choose an insurance company or bank and try to find a variation in the way they present their logo.

Find a number of slogans for insurance and banks in Australia:

Commonwealth bank
“Which bank?”
"Make it happen"

Westpac
“Australia’s first bank”

ANZ
"Australia's most convenient bank"
"That's ANZ NOW"

NAB
"a little word for a big life"

HSBC (Hongkong Bank of Australia Limited)
"The worlds local bank"

Citibank
"Let's get it done"

St George
“Good with people. Good with money.”

AAMI
“Lucky you’re with AAMI”

GIO
“we don’t just listen we do”

NRMA
“We can’t help but help”

Allianz
“Insurance solutions from A-Z”

CGU
“We put the you in CGU”

HCF
"We're different from other funds"

MBF
“Take a positive step”

Week 2: Professional design collection

Find three logos that use variations of primary shapes - circles, square, and triangle:

Week 2: Reading Reflection

What seems to be the difference between logo design/corporate identity/branding?

Logo design is an important area of graphic design. The logo is the image embodying an organization. A logo is a graphical element, (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo's design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority.

Corporate identity is concerned with the visual aspect of a company's presence. When companies undertake corporate identity exercises and development they are usually modernising the appearance of logo and design. This task does not usually entail a change in brand values, what it stands for or its personality.

Brand identity is the total proposition that a company makes to consumers - the promise it makes. It may consist of features and attributes, benefits, performance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people's minds. Brand identity is everything the company wants the brand to be seen as. Brand image however, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the brand identity.

EXERCISE 2 - Circle Logo

First lot of experiments with 'circle' logo:

EXERCISE 1 - Logo Analysis

LOGO 1 : Adobe Creative Suite 3

Adobe has been known to change branding strategies every new version, particularly the logo and icon aspects. Take Photoshop for example. From versions 1.0 to 7.0 there was the ever-present eye in each of the whimsically conjured designs. But this was followed by a more nature-friendly feather concept starting with the two generations belong to the Creative Suite

For CS3, though, Photoshop and practically every other member of Adobe’s Product line has adopted a drastically different icon scheme sporting two letters of the product name on a soft-gradient-fill-ed square.

As Adobe's products have grown deeper and broader in their capabilities, the effort to visually represent what they can do in a literal icon has become increasingly difficult. This challenge became particularly evident when the legacy of eyeballs on beaches and Venus De Milo was replaced with nature imagery in the current Suite era. (CS1/CS2 feathers and butterflies)

LOGO 2 : Nintendo




Aesthetically I think its pleasing. Its fairly simple, clean, and unintrusive when featured on materials. The emotional attachment I feel towards the company is something of a warm satisfaction. It bleeds quality. Fellow gamers know that when you pick up a box with this logo featured (normally only featured if they developed or published the game) that this product means at least a satisfactory - excellent calibur.

Nintendo didn't get to be who they are today by selling poor quality games. Even if I haven't played the game I know in confidence that the vast majority of titles that fall under their banner are superior to similar titles of the genre by other developers.

Its also a logo that some may consider as being timeless. That original featured logo remains unchanged after 23 years in the videogame business.

EXERCISE 1 - Mifsud Family Crest

My parents could not tell me much about our family crest or history, etc. Personally i feel no real attachment to my family crest as my parents migrated to Australia over 30 years ago.

The palm at the top is the 'Gummar', a Maltese Native plant. The Palm leaves at the bottom are of The Date Palm, which has been cultivated in Malta since Phoenician times. The tree is a symbol of antiquity and strength.

The Maltese cross was adapted by the Knights of the order of St John, while in Malta. A star depicted on a coat of arms symbolizes honor, achievement and hope. Stars with wavy points are emblems of God's goodness, or some other eminence that elevated the first bearer above the common people.

The lion has always held a high place in heraldry as the emblem of courage, and, hence, that of a valiant warrior. The lion, with such repute of its noble nature and having the position and title of king of the beasts, is naturally one of the most common heraldic symbols on the continent of Europe.

However... i do like cats... and the lion is a big cat after all. (thats about the only personal attachment i can form with my family crest)